Full Force campaign | Malala Fund
Girls have the power to boost economies, create jobs, make communities safer and drive industry. But almost one billion girls and young women are unprepared for jobs in the modern workforce.
​
Our team at Malala Fund ran a 10-month long global campaign called “Full Force: the world works better when goes go to school.” The goal was to pressure key world leaders to pledge funding for girls’ education and promote STEM learning. To do this, we made the economic case for girls’ education and invited supporters to take tangible actions to help girls.
​
Here was the launch video:
Watch Malala + Tim Cook on GMA
Campaign Elements
Research Report Launch
Malala Fund published Full Force: Why the World Works Better When Girls Go to School, featuring a foreword from Tim Cook. The report found that if all girls had access to 12 years of quality education and entered the workforce, the global economy could gain up to $30 trillion in productivity and earnings each year.
The Full Force Pledge
The Full Force pledge encouraged businesses, leaders and the general public to take actionable steps to promote girls’ education. More than 4,000 people signed the pledge.
Activations
Malala Fund brought together the leaders of today in conversation with the leaders of tomorrow to talk about the Full Force theme of its digital publication. Businesswomen in banking, technology, design, fashion and business spoke on panels about their work, their advice for young women and how education has shaped their careers.
Promoting girls in STEM
To rally support for the pledge, Assembly, Malala Fund’s digital publication, published a special Full Force-themed issue. The issue celebrated girls in STEM and encouraged readers to take action. Featured articles issue included a profile about a 19-year-old tech Ethiopian tech entrepreneur and an interview with an all-female team of students building race cars in Pakistan.
.jpg)
Advocacy
Malala Fund was using the campaign to call on leaders of G7 and G20 countries to invest more in global education. I worked with Malala and leadership on messaging, speech preparation and media engagements around critical advocacy moments. This included Malala’s trip to Japan and France to meet with heads of state and key policymakers
