ABOUT ME

Hi, I’m McKinley — a communications consultant with more than a decade of experience in public relations, brand storytelling and social media strategy. I work with activists, creatives and brands to tell their stories, generate buzz and strengthen their impact. I specialize in earned media campaigns, executive thought leadership and digital content development — always bringing empathy, creativity and a sharp understanding of the media and cultural landscape to my work.

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Before consulting, I spent almost nine years working with Nobel Peace Prize laureate Malala Yousafzai at her girls’ education nonprofit Malala Fund. I joined the team to help lead social and ultimately served as the Director of Public Relations. In that role, I led on external communications strategies, messaged about complex global issues and orchestrated high-stakes media moments including major speeches, meetings with world leaders, digital content campaigns and celebrity-driven fundraising activations. My team won several awards for our digital and editorial work, including two Webby Awards and a Telly.

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I’ve secured media coverage across print, broadcast, digital and audio, including: Armchair Expert with Dax Shepard, Associated Press, BBC, CBS This Morning, CNN, The Daily Show, The Guardian, NPR, The New York Times, Financial Times, Fortune, The TODAY Show, People, Pod Save the World, The Washington Post, Variety, Vogue (U.K.), and more. 

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​If you want to raise your profile or build an impact-driven communications strategy, I’d love to help.​