Assembly | Malala Fund
Malala’s activism began at age 11 when she blogged about her experience living under the Taliban for the BBC. Malala Fund created Assembly, a digital publication and newsletter, to help more girls tell their stories just like Malala.
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Assembly was an inclusive platform for activist-minded young women around the world to share their thoughts, challenges and accomplishments — and a source of ideas and inspiration in their fight for education and equality. Assembly published original content from girls in over 100 countries and in more than 28 languages.
I helped create (and proudly named) the publication. I contributed to the editorial work— interviewing young women, writing articles and editing girl-written content. I also worked on promotion.
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Our team won two Webby Awards for this work.
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Link to Assembly: assembly.malala.org
How We Built It
Assembly was a by girls, for girls publication. That’s why, when building Assembly’s website with the help of design firm Language Dept, we included some of our most dedicated contributors in the process. Nine previous Assembly contributors from Algeria, Brazil, India, Iraq, Japan, Nigeria, Mexico and the U.S. participated in the design review and user testing process. Each girl joined an hour-long Zoom call with staff to review mock-ups of both the desktop and mobile versions of the website. The girls provided feedback on the colours, layouts, navigation, language choices and overall user experience. They also suggested ideas for what more they hoped to see on the new Assembly site.
Nayalash, Pakistan
“Assembly is not just a newsletter — it is a tribe of young women who dare to challenge the status quo and speak up for what they believe in.”
Saraí, Mexico
“Inspiring, informative and just makes me learn from girls who never give up.”
Taapti, India
“I feel like I have credible representation through it, and that I have a voice which is capable and deserving of being heard.